Knowing everything isn’t the same as understanding everything

Big Data

Enthusiasm in the idea of big data is undoubtedly high, 82% say big data will give them a competitive advantage.

It’s clear that the reality of big data is failing to meet perhaps unrealistically high expectations, 49% say big data has been more expensive than expected.

This is without doubt the era of big data where more information will be captured in ever-finer detail from more sources than ever before but does that mean our decision-making is bound to improve?


We interviewed 100 ITDMs from organisations with 1000 or more employees to find out.

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